By: Asian Brain Support Team
Fact: Marketer who has created a unique niche that can get results very tantalize!
Anne Ahira is a real proof, he created a unique niche with a two (Asian Brain IMC) and he is the 'market' is not only a city, but one country!
Try us note, with Ahira intelligent utilizing expertise and sell it on the right target market.
The question now: What can we do to create a unique niche in the midst of tight competition at this time?
If the secret revealed, in fact, niche itself and the person who created them are main factors that differentiate one product with various other products.
Tips in this time we will create a 'Ahira' teachers as we study the case. What did he do to create a unique niche and the market. Abers lucky teachers who have not only a clever 'theory' but he was also a practitioner alias he himself really mempraktekkannya for dimodel by students!
OK. Based on our observations, Ahira has 15 principles that he was always to run the business, and this model can Abers and application to business success Abers own. Then see how many benefits that can be obtained with mempraktekkannya.
Here are 15 principles that we see how to build a niche Ahira:
1. Adapting the principles: the easy way to create new ideas is to do what other people are doing at this time. But whoa, do not participate in home-follow-up. See also whether new ideas can be adapted to the business, product or service that Abers offer or not?
For example, before opening the Asian Brain IMC, Ahira see so many online marketers who opened membership website that was opened to international. He saw this is an opportunity to apply in Indonesia. Adaptasinya ways: it uses the language specific to the target marketnya. And this is a value compared to competitors-plus competitors in the outside who can not speak Indonesian.
2. The principles Value: we add the ability to offer more products or services, where our competitors do not have or do.
If Abers had spent a lot of money to study outside of Internet Marketing, will know Abers, Ahira provide far more comprehensive than its competitors, plus the cost is relatively affordable by the target marketnya.
This will create a 'market' which is the target market Ahira more 'look' at what he has to offer compared to the saingannya.
3. Principles of Combination: The value of more products / services that can be combined with the products that we have so that we make the product better.
Ahira always consider the advantages and disadvantages of the site-site competitors. Not uncommon for him to pay a 'student' of the competitors, and then he 'model' any excess of the competitors by several different and then he is to combine the advantages membership website Ahira far more comprehensive than others.
4. Personalitas principles: Provide personal touch to the products that we offer to customers. This is very important because people like the personal touch that reflects the owner. So make a product or service a more personal and far from uniform impression.
Abers can see how each Ahira writing modulnya! ;-)
5. Principles of Convenience: Search for more strategies to create products or services that we offer to more easily purchased, used, owned and recommended to others. Even more interesting loyal customers.
During early Asian Brain IMC opened, Ahira only accept payment via credit card and bank account autodebit BCA, With time, Ahira provide convenience for its customers in a way that the transfer from any bank, and make disciples Ahira is growing every month.
6th The principle: minimize customer complaints on products or services that we offer. Currently, people buy not only to ensure the benefits but also to ensure kekurangannya. No customers who want to buy a product that many problems. So we need to try to minimize the possibility that various risks will be accepted customers.
One one sunday times, Ahira always hold meeting to review the development of Asian Brain IMC and each Support Team work to do. Every sunday Support Team Ahira is required to make reports through the 'virtual office' and then at the meeting will be discussed. To minimize customer complaints, Ahira always discussed one by one, to provide input, and the solution to every problem faced by the Support Team.
7. The principle: Make sure customers are satisfied with the products or services that we offer. Customer satisfaction can be a measure for the decline to extend our market segment.
With the increase in new features from time to time in the Asian Brain IMC is one of the principle of expansion done by Ahira.
8. Entertainment principle: Provide the tranquility and fun customers. People are usually happy with a purchase will be easy.
Ahira do this with the approach itself and create happy customers through a mail in the management www.AsianBrainNewsletter.com. Through his writings, many customers take comfort, and to the private Ahira pleased to finally decide to join the Asian Brain IMC. Smart huh? :-)
9. Hold Old Principles: The testimony of others or have durable.
For that Ahira always menyempatkan time to ask the opinions of others about the products or services. Whether online or at seminars. Every single sentence of the arrival via email or publication of results will keep him for the purpose of business. More testimony, it is better, because it can sell.
10. Principles Ease of Use: The ability for customers to access products or services that we offer on more than one place. Including the ability to products or services that we offer for customers to use anywhere, not limited to one place.
That's why a Ahira 'online courses', so students do not need to come to Bandung to learn with Ahira. At home can!
11. Minimalis principles: Reduce feature particular to make products that we sell more efficient, more easily stored or carried even easier to use.
Ahira not provide a lesson in the form of a CD or book, as we often meet in the real world. He is happy to make it 'just download it,' according to him, the most important products (knowledge) to the customer.
12. Reverse principles: Check out the features or services offered and what is not offered by competitors. If our competitors close shop at the end of the weekend, can we open a store? If the target market is not the parents, then we can target more young people. Even if competitors targeting the top of the class, then we can target the middle to bottom, etc..
Try Abers note, the prices product marketers who became a world-class competitors Ahira, most can only be reached by the top. So who do Ahira is not only mentarget the top of the course, but also the middle.
13. Security Principles: Tonjolkan services that can give a sense of security and a small risk. Generally, people do not like the experience of loss, not secure or dispose of the money useless.
By letting our home address on the site with complete, no. Telephone and can be contacted HP, and even photos to show us that we are not marketers like hiding behind a website, can help create a sense of security prospects.
14. Principles of Speed: Many people who hate to wait. It is important to do things faster than our competitors without reducing quality. Like to meet orders, service, results delivery, and complaint. Think and do quickly!
Ahira itself may not reply to all emails and phone calls that come alone. To make it Ahira www.AsianBrainSupport.com
15. The principle against Flow: One of the key to success is like working on something that is not favored by competitors. If we have a business, search behavior is not done by the competitors for our customers and we start to do so. By doing so we can hope to get customers who do not slit dibidik by our competitors.
While in Indonesia flare Internet Marketing seminar held with the cost of more than 5 million, which is Ahira do seminars around Australia to provide Internet Marketing FREE!
Apply the principles on which Ahira run, do improvisation, which would "fit" with the online business that we are run. Thus, we expected to create a niche firm that can compete in the middle of a tight competition at this time.
Welcome to try! :-)
www.asianbrain.com
Friday, February 6, 2009
15 Principles of Building Niche, which benefits
Labels: Strategy Niche
Posted by Sugeng Subagyo at 3:45 PM
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